ROI Calculator
Calculate return on investment with profit/loss and annualized returns. Compare up to 3 investments or switch to Marketing ROI / ROAS mode. Free. No sign-up.
How it works
- 1Enter investment details
Input your initial investment, final value, and time period. Choose your currency.
- 2See your ROI
View ROI percentage, annualized return, and profit or loss with visual breakdown.
- 3Compare or switch mode
Add up to 3 investments to compare, or switch to Marketing ROI/ROAS mode.
Understanding Return on Investment
Return on Investment is the most widely used metric for evaluating the profitability of an investment. The basic ROI formula divides the net profit by the cost of the investment and expresses the result as a percentage. A positive ROI means the investment gained value, while a negative ROI means it lost money. This calculator computes both standard ROI and annualized ROI automatically.
Annualized ROI is essential when comparing investments held for different periods. A 100% return over ten years is far less impressive than 100% in one year. The annualized formula adjusts for time by calculating the equivalent annual rate that would produce the same total return. This makes it possible to compare a 3-year stock investment with a 7-year property investment on equal footing.
The Marketing ROI and ROAS mode is designed for digital marketers and business owners who need to measure advertising effectiveness. ROAS focuses on top-line revenue per unit of ad spend, while Marketing ROI factors in the cost of goods sold to measure actual profit generated. Both metrics are essential for optimising ad budgets and making data-driven marketing decisions.
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