Colour Blindness Simulator for B2B
Colour Blindness Simulator — optimised for long sales cycles and high-intent buyer journeys.
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Colour Vision Deficiency: Key Facts
Approximately 1 in 12 men have some form of red-green colour vision deficiency.
About 1 in 200 women have red-green CVD due to X-linked recessive inheritance.
Over 300 million people globally live with some form of colour vision deficiency.
Deuteranomaly (weak green) is the most prevalent type, affecting about 5% of all males.
| Type | Category | Prevalence | Affected Colours |
|---|---|---|---|
| Protanopia | Red-blind | ~1.3% of males | No red cones — red appears dark |
| Deuteranopia | Green-blind | ~1.2% of males | No green cones — green-red confusion |
| Tritanopia | Blue-blind | ~0.001% of population | No blue cones — blue-yellow confusion |
| Protanomaly | Red-blind | ~1.3% of males | Weak red cones — reduced red sensitivity |
| Deuteranomaly | Green-blind | ~5% of males | Weak green cones — most common type |
| Tritanomaly | Blue-blind | ~0.01% of population | Weak blue cones — rare |
| Achromatopsia | Monochromacy | ~0.003% of population | Total colour blindness — greyscale only |
How this tool helps for B2B sites
for B2B websites must be accessible to the 300 million people worldwide with colour vision deficiency. This simulator lets for b2b designers test images and UI elements against 8 CVD types using scientifically accurate matrices, identify indistinguishable colour pairs in their palette, and fix accessibility issues before for b2b content reaches users.
B2B SEO operates across longer sales cycles where multiple stakeholders research solutions at different stages. Content must satisfy both technical evaluators searching for specifications and executive buyers searching for ROI validation. B2B keywords often have lower search volume but dramatically higher per-conversion value, making precise keyword targeting and conversion-focused content architecture essential.
for B2B tips
- Map content to each buying stage with awareness-level educational posts, consideration-level comparison guides, and decision-level case studies with measurable outcomes.
- Target job-title-specific keywords like "CFO guide to [topic]" since B2B buyers search differently depending on their role and decision authority.
- Gate only high-value content like original research reports while keeping educational articles open to maximise organic traffic and top-of-funnel visibility.
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