Typography Scale Calculator for B2B
Typography Scale Calculator — optimised for long sales cycles and high-intent buyer journeys.
:root {
--fs-h6: 21.3px;
--fs-h5: 28.4px;
--fs-h4: 37.9px;
--fs-h3: 50.5px;
--fs-h2: 67.3px;
--fs-h1: 89.8px;
--fs-body: 16px;
--fs-small: 12px;
--fs-xsmall: 9px;
}This is body text at 16px. Typography scales create a consistent visual hierarchy that guides readers through your content. Good typographic rhythm makes interfaces feel polished and professional.
Small text at 12px for captions, labels, and secondary information.
Extra small text at 9px for fine print, timestamps, and legal notices.
How this tool helps for B2B sites
for B2B websites need a consistent type hierarchy that communicates content importance at a glance. This typography scale calculator generates mathematically harmonious font sizes using named ratios, letting for b2b designers export CSS custom properties or Tailwind config for a complete heading system that keeps for b2b pages visually consistent.
B2B SEO operates across longer sales cycles where multiple stakeholders research solutions at different stages. Content must satisfy both technical evaluators searching for specifications and executive buyers searching for ROI validation. B2B keywords often have lower search volume but dramatically higher per-conversion value, making precise keyword targeting and conversion-focused content architecture essential.
for B2B tips
- Map content to each buying stage with awareness-level educational posts, consideration-level comparison guides, and decision-level case studies with measurable outcomes.
- Target job-title-specific keywords like "CFO guide to [topic]" since B2B buyers search differently depending on their role and decision authority.
- Gate only high-value content like original research reports while keeping educational articles open to maximise organic traffic and top-of-funnel visibility.
Get GEO & AEO tips every week
The Layman SEO newsletter. Plain English updates on what is changing in search - SEO, AEO, and GEO - and what to do about it. One email a week. Unsubscribe any time.
No spam. No paywall content. Unsubscribe with one click.