Character Counter & Platform Limits
Track character counts with and without spaces in real-time. Automatically compare your text against the latest limits for 12+ social media and messaging platforms.
How to use the character counter
- 1Paste your content
Type or paste your text into the editor. The tool starts counting immediately — no button clicks required.
- 2Check platform limits
Scroll down to the platform panel to see exactly how your text fits into Twitter, LinkedIn, Meta, and YouTube limits.
- 3Export your stats
Once your content is perfect, copy it to your clipboard or download a CSV report of all your text statistics.
Platform character limits
See how your text measures up across every major platform
Custom character limit
Set your own limit and track progress in real time
Managing social media posts across platforms? Buffer lets you schedule content for every platform in one place — and their free plan covers 3 channels.
The Importance of character counts
Avoid truncation
Social media feeds truncate captions and bios that exceed specific limits. Counting your characters ensures your call-to-action isn't hidden behind a "read more" tag.
SEO Visibility
Google truncates titles over 60 characters and descriptions over 160. Using a counter helps you stay within the "sweet spot" for maximum search click-through rate.
SMS Optimization
Traditional SMS messages are capped at 160 characters. Going over by even one character doubles the cost of your campaign. Track your limits to stay on budget.
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