We build free tools that just work

Why we built this

Most professional tools cost money, require an account, or upload your data to a server you have no visibility into. If you are a freelancer, student, small business owner, or content creator, that adds up fast — and the privacy trade-off is rarely worth it for a one-off task.

Layman SEO started with a simple idea: what if every tool a modern content creator, SEO professional, or developer needs daily was free, instant, and private? No subscription. No credit card. No data sent anywhere. Just open the page, use the tool, close the tab.

What we cover

The toolkit spans every part of the digital workflow — SEO and search visibility, AEO (Answer Engine Optimisation) for AI search results, GEO (Generative Engine Optimisation) for citations in ChatGPT and Perplexity, writing and text editing, social media, image editing, PDF management, developer utilities, financial calculators, and more.

Each tool is built to be genuinely useful — not a stripped-down demo designed to upsell you. The SERP preview shows exactly what Google shows. The readability scorer uses the real Flesch–Kincaid formula. The image compressor runs entirely in your browser using WebAssembly and never touches a server.

How tools are built

Every tool on Layman SEO is built using modern web standards — Next.js, TypeScript, and browser-native APIs like WebAssembly, the Canvas API, the File System Access API, and the Web Speech API. Where external data is needed (exchange rates, IP lookups, cryptocurrency prices), it is fetched from trusted free APIs and proxied server-side so your requests are never exposed to third-party tracking.

We do not store tool inputs, outputs, or session data. There is no analytics on what you type or paste into a tool. The only data collected is standard server access logs (IP address, page URL, timestamp) which are handled per our Privacy Policy.

The blog

Alongside the tools, we publish practical guides on SEO, content strategy, AEO, GEO, and how to get more from the tools themselves. Articles are written in plain English — no jargon, no fluff — for people who want to understand how search actually works, not just follow a checklist.

Get in touch

Have a tool idea, found a bug, or want to say hello? Use the contact page. Feature requests are taken seriously — several tools on the site exist because someone asked for them.