Privacy Policy

This Privacy Policy explains how Layman SEO (“we”, “us”, or “our”), operating at laymanseo.com, collects, uses, and protects information when you use our website. We are committed to protecting your privacy.

1. Information We Collect

a) Information you provide voluntarily

If you contact us via our contact form or subscribe to our email list, we collect the information you provide — typically your name and email address. This information is used solely to respond to your enquiry or send the content you requested.

b) Automatically collected information

When you visit our website, our hosting provider (Vercel) automatically logs standard server access data including your IP address, browser type, referring URL, pages visited, and the date and time of your visit. This data is used for security, performance monitoring, and error diagnosis. It is not used to identify individual users.

c) Tool inputs

The vast majority of tools on Layman SEO run entirely in your browser. Text, images, files, and other inputs you provide to these tools are processed locally on your device and are never sent to our servers. Where a tool does make a server-side request (for example, IP address lookup or cryptocurrency prices), only the minimum necessary data is transmitted and nothing is stored.

2. Cookies

We use cookies and similar technologies for the following purposes:

• Essential cookies: Required for the website to function correctly (e.g. session management, security).
• Analytics cookies: We may use Google Analytics to understand how visitors use our site in aggregate. This data is anonymised and does not identify individual users. You can opt out via the Google Analytics opt-out browser add-on.
• Advertising cookies: We use Google AdSense to display advertisements. Google AdSense may use cookies to serve ads based on your prior visits to our website or other websites. You can opt out of personalised advertising by visiting Google’s Ads Settings.

Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect the functionality of some features.

3. Google AdSense and Third-Party Advertising

Layman SEO uses Google AdSense, a third-party advertising service operated by Google LLC. Google AdSense uses cookies to serve ads based on users’ visits to this site and other sites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.

Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or other websites. For more information about how Google uses data when you use our site, please visit Google’s Privacy & Terms.

4. Third-Party APIs and Services

Some tools on Layman SEO fetch data from third-party APIs to provide live information. These include:

• ip-api.com — for IP address geolocation (server-side proxy; your IP is queried but not stored by us)
• CoinGecko API — for cryptocurrency prices (no personal data transmitted)
• Free Dictionary API / Datamuse API — for word definitions and synonyms (no personal data transmitted)
• Frankfurter API — for currency exchange rates (no personal data transmitted)

These third-party services have their own privacy policies. We encourage you to review them.

5. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the website and its tools
• Respond to contact form submissions and support requests
• Send emails you have opted into (e.g. tool update notifications)
• Monitor and improve site security and performance
• Display relevant advertisements via Google AdSense

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

6. Data Retention

Contact form submissions are retained for up to 12 months. Email list subscriptions are retained until you unsubscribe. Server access logs are retained for up to 90 days. Tool inputs processed client-side are never stored.

7. Your Rights

Depending on your location, you may have the right to access, correct, or delete personal information we hold about you, and to object to or restrict certain processing. To exercise any of these rights, please contact us via the contact page.

If you are located in the European Economic Area (EEA) or the United Kingdom, you have rights under the GDPR and UK GDPR respectively, including the right to lodge a complaint with your local supervisory authority.

8. Children’s Privacy

Layman SEO is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us via the contact page.